OUTPLAY ZERO resting against stacks of willow, with its full blade and black grip visible

A CRICKET BRAND FROM KASHMIR TO THE WORLD.

PLAY
ANYWAY.

30 years of Kashmiri craft.
The next chapter is being built.

FOLLOW THE BUILD

KASHMIR ROOTS. A NEW CHAPTER.MEET THE FIRST BAT

OUTPLAY FIRST DROP ALERTS

BE FIRST TO PLAY.

OUTPLAY ZERO is coming. Get notified when the first drop opens.

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01 / THE FIRST BATHARD-TENNIS FIRST

INTRODUCING OUTPLAY ZERO

BUILT FOR
HARD TENNIS
CRICKET.

For the game that happens
wherever you find space.

Our first bat starts with Kashmir willow and a Double Blade Scoop profile. The focus: thoughtful selection, balanced pickup, and the feel of the bat in play.

KASHMIR WILLOWDOUBLE BLADE SCOOP

THE THINKING BEHIND THE BAT

ZERO / SCOOP PROFILEFIRST DROP IN THE MAKING

Close view of the raw willow stacks from the OUTPLAY product shoot in Kashmir

02 / WHERE WE COME FROMKASHMIR, INDIA

30 YEARS
OF CRAFT
NOBODY SAW.

The founder’s father examines the grain of a raw willow cleft, holding it in his hands beside stacks of willow — THE KNOWLEDGE BEHIND OUTPLAY.

One generation knows the willow.
The next is opening the world to it.

The founder’s father has spent around 30 years working with Kashmiri willow and cricket-bat craft. OUTPLAY grew up close to that knowledge: the wood, the shape, the judgment that comes with time.

Now his son, a software engineer and content creator, is taking that connection to the internet. Through content, technology, and a brand built in public.

The craft has a new chapter.
And a name: OUTPLAY.

ROOTED IN THE MATERIAL. LOOKING FORWARD.

03 / THE WAY WE THINKDETAILS BEFORE HYPE

NO RANDOM STICKERS.
NO RANDOM SPECS.
NO GUESSWORK.

Good cricket gear should make sense.
These are the details we’re building around, and the thinking we’ll share as ZERO develops.

WEIGHT

A number is a starting point. How it feels in your hands matters just as much.

PICKUP

Balance before buzzwords. We’re building around the way the bat moves with you.

WILLOW

Know the material. Respect its character. Select with care, rather than a sticker.

FINISH

The details deserve attention. From the grip to the blade, the small things count.

A player holds OUTPLAY ZERO at their side on a cricket ground

FROM KASHMIR. TO THE GAME.

04 / OUT IN THE OPEN

YOU’LL SEE
HOW IT’S
BUILT.

The first drop is a journey.
Come along for the whole thing.

Samples. Testing. Designs that change. Things that don’t work. Packaging. And finally, the first drop.

FOLLOW THE BUILD @OUTPLAYCRICKET

THIS IS JUST THE BEGINNING.

THE FIRST DROP
IS COMING.

PLAY ANYWAY.

PLAYANYWAY.

BE FIRST TO PLAY.

BUILT FORHARD TENNISCRICKET.

30 YEARSOF CRAFTNOBODY SAW.

NO RANDOM STICKERS.NO RANDOM SPECS.NO GUESSWORK.